A trend is the general direction of a price over a period of time. A pattern is a set of data that follows a recognizable form, which analysts then attempt to find in the current data.
- FASHION CURVE
- FASHION CYCLE
- FASHION PENDULUM
- Trends are classified in duration and penetration which are visualized by a curve
- Time is on the horizontal axis
- Consumer adoption is on the vertical axis
Plus Size US Fashion
The plus size clothing sector is seeing some serious growth as of late.
While traditional plus size specialty stores like Evans and Lane Bryant have been around for almost a century, most of the current boom can be credited to cutting edge retailers like Modcloth, ASOS, and Forever 21 who have expanded their offerings to include a more diverse size range.
This market shift suggests that no matter what a customer’s shape or size is, they still demand clothing that is on trend and makes them look and feel good.
Fashion cycle act as an essential lead in fashion merchandising and the theory is used by the fashion merchant to execute or launching a new style or design.
5 STAGES OF FASHION CYCLE
1 – INTRODUCTION
At this stage new style or designs are introduced into the market. Their manufacturing costs are high because they are manufactured in limited quantity so the price of the new fashion is high.
2 – INCREASE
At this stage it is considered as rising stage and it is accepted by the more people when compared to the introduction stage. The price will be also reduced because its production rate is high.
When the new fashion is being accepted by large number of people it is considered to be in peak stage. Then its production is increase to sell at the competitive price for the customers.
4 – DECLINE
Decline stage starts here when consumers are getting bored on the style and start looking for a new fashion. The markdowns or discount offering starts here and also promotional efforts are concentrated on discounts or markdowns
5 – Obsolescence
Obsolescence stage is that no more particular fashion is existed in any market or stores. The next new fashion will be in rise stage at this moment.
Pendulum Swing is a movement where fashion swings from one extreme to another. Once a fashion reaches its full form , the pendulum starts moving back towards an opposite trend.
Power dresses of 80s.
Born in the second half of the 1970s and developed in the 1980s, power dressing is a fashion style that enables women to establish their authority in a professional and political environment traditionally dominated by men.