Being an ecommerce expert and digital marketer everyday I come across people who asks how to do seo for ecommerce business website. The fact is that SEO has the highest ROI of any ecommerce marketing campaign. But it’s sad that most online sellers shows little to no consideration of search engines for their SEO for ecommerce business. Instead people largely rely on social media or paid ads, which are good but again it needs reguler efforts and money spend. SEO for ecommerce, on the other hand, only requires effort up front once your site or product is rank, you practically get sales on autopilot mode without any recurring expense.
That’s simple isn’t it ? But you would ask me How? So, below are few tips which would help you in doing SEO for ecommerce websites
Create your own Product marketing with Following Steps which supports SEO for Ecommerce Business
1 – Do extensive keyword research for your Product you want to sell online
When doing keyword research for ecommerce your primary goal is to make ‘More sale’ and this is way different from the goal you have on a ‘normal’ website, which is to get more traffic.
And to make more sale you need targeted traffic, Trafic which converts. And for that you need to Know what people are looking for”. But how ?
Ok, let’s open some ecommerce platform,amazon flipkart or any other. Go to search box and type keyword that describe your product and then the platform itself will immediately give you an overview of what people are searching related to your keyword.
2 – Put the keywords in your Title and description of your Product
At this stage, you must have made a decision on the keywords to be used. How are you going to integrate them into your Title & Description on your Product?
It is important to put relevant keywords into titles & descriptions because it comes under the User search. If users are searching the product related to yours, it will come in the search history of Customer. Also you can add search terms in your product Catalogue
Title tags are often part of the areas in your Product that attracts the customer’s needs. If you put your Title according to users’ needs like example-customer want to buy cotton shorts for women, so its looks like the user search & also you can relate with your Title in your Product and put the keywords and search terms according to user (customer) search.
3 – Put the relevant keywords in your image content to promote
Knowing the fact that in SEO prospects people search via text on be it search engine or ecom platform so putting relevant keywords against your product gives contextual relevance about your product to users. Certainly boosting your SEO for ecommerce business.
4 – Put Product Image that attract customer
For Image, you must have an eye catching Image that attracts your customer to buy. If the Image looks good, Customers think to buy. If you are providing proper image, all the Angles of the product in Images also you can put benefits in Image with your Product. That will really help customers to purchase. When you are going to launch the product –Just think like a customer, what attracts customers to come to your shop!!
5 – Put the Proper Description of your product that define customer easily to buy
A product description is the marketing copy that explains what a product is and why it’s worth purchasing. The purpose of a product description is to supply customers with important information about the features and benefits of the product so they’re compelled to buy.
The best product descriptions address your target audience directly and personally. You ask and answer questions as if you’re having a conversation with them. Superlatives sound insincere unless you clearly prove why your product is the best, the easiest, or the most advanced.
6- Create Coupon, Sale & Advertise your Product
Sale Offers, coupons, discounts, and deals.
Offering discounts for your online store can be a powerful weapon in your conversion arsenal to drive customer loyalty. But, used haphazardly, you can do significant damage to your brand or, worse, become unprofitable.
Note*False product details and images may boost sales initially, but ultimately they only hurt your Ecommerce business. Buyers who receive a product that’s totally different from the listing are bound to leave a low rating in disappointment.