Amazon Ads platform allow you to sell your products on the world’s biggest online store. Let’s Discuss here ” What is Amazon Ads and How does Amazon Ads works? “
Above 200 million shopper visits Amazon websites and putting your product in front of Buyer is Uncertain. That’s where Amazon advertising come to rescue. You need to find a way to put your product in front of all those visitors, or your competitor will.
Amazon Ads, (formerly known as Amazon Marketing Services or AMS .) Launched in 2012, Amazon platform allow you to sell your products on the world’s biggest online store.
Amazon gives platform to create your amazon ads to increase your sale for promoting your brand and product visibility.
You can only advertise if you are an Amazon vendor. A New group of users allow to access the limited version of amazon ads & platform through amazon selling account.
How Does Amazon Ads Work?
Amazon Ads works the same way as Internet Ads works like- Google Ads, Facebook Ads. Sponsored Posts are in some of the top result that comes under Amazon Ads. Result appear,when you type keyword in Amazon search Box .
Whenever Amazon chooses which ad to display on a specific page, numerous Ads bid against each other behind the add.
Budget is only one of the factors determining the winner. Amazon ads also uses a ranking system to select the most profitable Ads.
- Targeting Your Audience
You need to target your audience as best as you can. It’s a win-win for everyone, Steps to work in amazon ads:
- Product Targeting- Display on the right side of that product detail page, when people will open a product Page.
- Category Targeting- Here you can target customer based on their behavior of shopping habits.
- Keyword Targeting- when people search for those keywords ,your Ads will be among those bidding for display.
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