Amazon allow you to sell your products on the world’s biggest online store, Amazon gives platform to create your amazon ads for promoting your brand and product visibility, where you can increase your sale. Lets Study ” What are the types of Amazon Advertisement ?”
Amazon offers a variety of ads to fit your marketing strategy. Here are a few things to keep in mind about Amazon ads.
- Amazon Advertisement (Ads) based on an auction model. Cost per click packages.
- You choose the highest price you’re willing to pay for each click.
- The higher the price, the more likely your ad will appear.
Types of Amazon Advertisement (Ads)
1.Sponsored Product Ads
Sponsored product ads operate similar to advertisement (ads) run through the Google Shopping Network. These are the ads that drive Amazon searchers directly to a specific product you’re selling on Amazon.
These Amazon advertisement (ads) appear around or within search results and on product detail pages. Because these Amazon advertisement (ads) are keyword targeted, you can choose the keywords yourself or let Amazon automatically target your ad with suggested search terms.
2.Headline Search Ads
Headline search ads display in the search result pages as headline banner ads always above the result listing, like the example below. These ads are cost-per-click, and lead searchers to any specified page on Amazon.
These ads will appear within search results, an area of high visibility, and perfect for promoting brand awareness.With this type of Amazon advertisement (ads), you can create a custom headline and logo and target keywords. The Amazon advertisement (ads) will take the buyer to your Product Dashboard that showcases a collection of your products,at the time of click on your Product Ad by shopper.
3.Products Display Ads
Product display ads are pay-per-click ads that appear on product detail pages, customer review pages, on top of the offer listing page, and below search results. Using product display ads, you can use two types of campaign targeting: product and interest.
Product Display Ads shows in the pages below the list –
- Related product detail pages
- Customer review pages
- Merchandising emails
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