Above 200 million shoppers visits Amazon websites and unfortunately putting your product in front of all Buyer is really Uncertain, that’s where Amazon Advertising comes to rescue you. In the US alone, Amazon US lists over 600 million products. Which means, you need to find a way to put your product in front of all those visitors, or your competitor will.
Amazon Advertising, (formerly known as Amazon Marketing Services or AMS.) Launched in 2012, Amazon Advertising platform allow you to sell your products on the world’s biggest online store, Amazon Advertising platform allow you to sell your products on the world’s biggest online store, Amazon gives platform to create your amazon ads for promoting your brand and product visibility, where you can increase your sale.
You can only advertise with Amazon Advertising if you are an Amazon vendor. A New group of users allow to access the limited version of amazon ads & platform through amazon selling account.
How Does Amazon Advertising Work?
Amazon Ads works the same way as Internet Ads works like- Google Ads, Facebook Ads. Sponsored Posts are in some of the top result that comes under Amazon Ads. Result appear,when you type keyword in Amazon search Box . Whenever Amazon chooses which ad to display on a specific page, numerous Ads bid against each other behind the add.Budget is only one of the factors determining the winner, as Amazon ads also uses a ranking system to select the most profitable Ads.
- Targeting Your Audience
In order to maximize clicks and get the most out of your Amazon Ads, you need to target your audience as best as you can. It’s a win-win for everyone, Steps to work in amazon ads:
- Product Targeting- Amazon Ads will be display on the right side of that product detail page,when people will open a product Page.
- Category Targeting- Here you can target customer based on their behaviour of shopping habits.
- Keyword Targeting- when people search for those keywords ,your Ads will be among those bidding for display.
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